The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
how to write for a tech sales funnel
I know the feeling of working very hard on something and then watching it sit there while nobody buys. with tech products it happens even more, because the founder understands every feature, and the buyer only wants to know one thing: will this solve my problem without causing me new ones? a sales funnel is simply the path a buyer walks from not knowing you to trusting you, and your writing has to meet them at every step with the right words.
here is how I would write for each stage:
awareness: write about the problem, not your product. a buyer at this stage does not know your name, so they will not search for your features. they search for their pain. for example, "close your monthly books faster" will get more attention than "an AI platform for finance teams." use the words your customers use when they talk about the problem, because that is how they will recognize themselves.
consideration: explain how it works in simple language. tech buyers are careful people. they want to know about setup time, integrations, and where their data goes, so answer these questions before they ask. a short demo, a comparison, or a plain explanation of the hard part will build more trust than any big claim.
decision: reduce the risk of saying yes. this is where proof matters most, so share one specific result from a real customer (only if it is true) and make the next step small, like a free trial, a pilot, or a short call. give one clear call to action, not five, because too many choices make people do nothing.
after the sale: keep writing. onboarding emails, quick tips, and customer stories help people succeed with your product, and happy customers bring in the next buyers more than any ad.
two mistakes show up often: writing for investors instead of users, and filling every page with jargon so the product sounds smart. clear writing sounds smart enough.
useful advice for this week: draw your funnel on one page with these four stages, then write one small piece for each stage, such as a post, a demo script, a proof page, and a welcome email. even rough versions will show you where buyers get stuck.
if you want help writing your funnel in a voice that sounds like you, message me here on Contra.
This is so true! People don’t buy features, they buy solutions to their problems. Keeping things simple and clear makes all the difference.
happy to know you agree
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
QuoteDesk: instant quotes for a cleaning company, and the follow-ups nobody has time to send.
A home cleaning business loses jobs in two places: quotes that take a day to come back, and open quotes nobody chases. QuoteDesk handles both for Maple & Mop, a demo company.
What runs on its own:
• Priced on the server. The client sees a live, itemized price; the saved total is recomputed from the owner's price list, never trusted from the browser, in integer cents.
• The quote is emailed the second it is saved, with a link to book or pick another slot.
• One follow-up, never two: an hourly job nudges quotes still open after 24 hours, stamps them so it can't fire twice, and skips anyone who booked.
• A day-before reminder for every booked cleaning, also sent once.
• AI reads the client's notes: "two cats, fourth-floor walk-up" becomes Pets and Stairs flags plus 30 extra minutes for the crew.
• Owner dashboard: quotes today, booking rate, expected revenue, bookings after a follow-up, a 7-day schedule and an email timeline per quote.
Owner actions require the Base44 admin login, checked on the server. Judges get a read-only demo view with masked emails: Owner login, then View the demo dashboard.
Sync's founder booked a white Peugeot.
A black Skoda showed up.
He built a whole rental company to end "or similar."
Then the first line people read about it said "marketplace."
Accurate word. Wrong shelf.
"Marketplace" filed Sync next to every app where strangers rent things to strangers. That shelf gets judged on one question: can I trust this?
So before we touched the identity, we moved the category.
Sync is car rental in Greece.
That one call reset everything after it.
The benchmark for finish became Avis, Hertz and Sixt.
The message came from the service: the exact car, at your door, no deposit hold.
Pink went from wallpaper to accent.
The noun you use to describe your company picks your competitors for you.
Try it: read only the noun on your homepage title. Write the three companies a buyer would compare you with. Are they the three you want to beat?
Full breakdown in this week's BRIGHT Method
Accurate word, wrong shelf is such a good line. The idea that the noun you choose picks your competitors for you is sharp and worth stealing.
How to Build Your Best Portfolio for 2027: Which Format Works Better?
Clients don't have time to dig.
Here's how to make your work easy to trust.
A potential client opens your link. You have about 10 seconds before they decide to stay or leave.
So the real question isn't ...should I have a portfolio?. It's ...which kind gets read, and which gets skipped?
Here's the breakdown.
1. PDF portfolio
Best for: sending directly to a client in a DM or email.
Strength: fast, controlled, looks exactly how you designed it.
Weakness: it's not searchable, it doesn't update itself, and it feels static.
Use it as a companion, not your main home.
2. Platform portfolio (Contra, Behance, Dribbble)
Best for: being found by clients already looking to hire.
Strength: built-in audience, reviews, and a clear way to contact you.
Weakness: you're on someone else's platform, with their layout and their rules.
This is where freelancers should start, because it puts you in front of buyers with no website to build.
3. Your own website
Best for: long-term trust and search.
Strength: you own it, control the story, and can show services, samples, and results in one place.
Weakness: it takes longer to build, and it needs traffic from somewhere else.
This is where serious clients end up after they've found you elsewhere.
4. LinkedIn profile + Featured section
Best for: B2B work, since buyers check it before they message you.
Strength: your portfolio sits next to your posts, so proof and personality are together.
Weakness: limited design space.
For B2B services, this is often the first place a client looks.
So which one wins?
None of them alone. What works best is a simple chain:
LinkedIn (get found) → Contra or your site (see the work) → PDF (close the deal).
Each one does a different job. LinkedIn brings the visitor, the portfolio page proves your skill, and the PDF makes it easy for them to forward you to their team.
What to put in any portfolio
Whatever format you choose, include these 5 things:
A one-line promise: who you help and what changes
3 strong samples, not 15 average ones
A short caption for each: the problem, what you did, why it works
One real result or testimonial, as soon as you have one
One clear next step: book a call, DM, or email
If you don't have client work yet, create sample projects and label them clearly as samples. That's honest, and buyers respect it more than a padded portfolio.
In 2027, a portfolio isn't a gallery. It's a trust tool. Keep it clean, specific, and easy to scan, and make the next step obvious.
I'm Maryam, and I ghost-write LinkedIn content for SaaS founders and help design clear, clean profiles. If you'd like help with your LinkedIn, profile, or website writing, message me on Contra or LinkedIn.
Love this! A portfolio should not just show what you do, but help potential clients understand how you can solve their problems. Trust and clarity make all the difference. 👏