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Brand Identity Design
A complete brand identity developed with a custom logo, brand icon, brand mark, and carefully selected color palette. The goal was to create a distinctive and memorable visual identity with a clean, professional, and consistent look across different brand applications.
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When building a fashion brand identity, most designers start with the logo.
We usually do too. It feels like the natural anchor point.
But when we worked on Evolur, we started with the touchpoint that gets touched last the packaging.
Because for a fashion label, the unboxing moment is the brand. The first impression doesn't happen on Instagram. It happens when someone pulls a ribbon-wrapped box out of a delivery bag.
So we built the identity outward from there. The wordmark came from asking what needed to look right on a swing tag at 2cm and on a tote bag at full size simultaneously. The crimson and blush palette came from asking what felt confident on kraft shipping boxes without needing a campaign photo around it.
This is what fashion branding looks like when every detail is treated like the hero shot.
What we noticed was that designing for physical touchpoints first made every digital decision easier. The hierarchy was already solved. The personality was already clear.
"Fresh styles. Timeless confidence." The brand found its own tagline by the end.
Does this feel like a brand worth wearing? 👇
Amazing branding
Building brands with purpose, personality & presence. ✨
Professional branding design — now at affordable prices.
DM me and let’s create something unforgettable.
i love the designs
A professional brand identity designed with a cohesive logo, color palette, typography, and visual elements to create a clear and memorable brand presence.
