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An iconic Western form, reimagined.
Baked in the West began with a simple question: what if a cowboy boot could be baked?
From that single idea, I developed a complete visual world—transforming the familiar silhouette of a Western boot into an edible object, then extending the concept through identity, art direction, packaging, and a fictional retail experience.
The result is a campaign that feels familiar at first glance and unexpected at second.
Creative Direction · Concept Development · Visual Storytelling · Brand World Building
Created by LENNiX
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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