Managed technical files including die-lines, structural design, and prepress adjustments like trapping and screening to ensure brand consistency across different substrates.
I specialize in bridging the gap between creative packaging concepts and industrial-scale production. With a strong technical background, I ensure that every design is optimized for high-quality printing processes—such as flexography and stamping—minimizing material waste and preventing costly production errors.
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.