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Before I open Figma, I do something most designers skip.
Read the product. Use AI to break down the value prop. Audit the current site. Study competitors. Think about the visitor, not the founder.
Only then do I open Figma. The design is fast because the thinking is already done.
Most landing pages fail in the strategy phase, not the design phase.
I also use same workflow for video editing.
Great!
1st one and 4th one is fav. They are all amazing
Thank you Fatima!
Awesome work outstanding
Thank you!
Nice work
Thank you!
The network for creativity
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Two hero section directions for a client site- same headline, different visual approach. which one lands better?
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More of this over on X, in real time ideas, questions, and the people building cool stuff https://x.com/rightnextstep?s=11
27 voted
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The reason I chose Hero 1 is that the design style feels fresh and modern. I also think the image beneath the hero text complements the message really well, which makes the whole section feel more cohesive. That’s my perspective.
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I’ve been exploring motion and design for Gambo Café's hero: a danish pastry / colombian beans café in Copenhagen... and I ended up liking both concepts for completely different reasons. Now I genuinely can’t decide which direction feels stronger!
Which one would you choose, 1 or 2? Feedback is always appreciated!
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116 votes
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Image driven is the way to go for me, it suits the caffe industry. Nice work on both.