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THRONIN MEDIA — Brand Identity Guidelines
A clean and premium brand guideline presentation created for THRONIN MEDIA, showcasing the logo system, brand color palette, typography, and real-world brand applications. The visual direction combines bold yellow and black with spacious layouts and subtle atmospheric elements, creating a modern, professional, and distinctive identity while preserving the original logo design.
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I have posted a Kargen direction a while back that didn't make the cut with a client, but the feedback was great, so I kept pushing it.
This is where it landed. the concept speaks for itself once you see it move. the K carries the momentum and quietly turns into a road at the same time. the motion runs A to B, so you feel the movement, which is really what Kargen is about.
There is a lot more to the identity than just this. the whole thing is meant to feel impactful, calm and professional.
Love the logo and the branding also
Brand guidelines fail when someone tries to use them. The PDF is complete. But when a developer needs something the system didn't anticipate, there's no logic to extend from. A style guide documents what exists. A system tells you what to do next.
Mind blowing job