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NOVA Coffee
Hospitality / Coffee Brand · Independent Concept Project
NOVA is a contemporary coffee brand concept designed around atmosphere, product discovery, and a clear path from brand story to action.
The project explores how the character of a physical coffee space can translate into a digital experience through typography, imagery, composition, motion, and interaction.
The Approach
The website was designed around three priorities:
Atmosphere
Build a distinctive visual identity through typography, imagery, spacing, and motion that establishes the character of NOVA immediately.
Product Discovery
Present the brand's products and content with strong visual hierarchy while keeping the experience approachable and easy to explore.
Clear Interaction
Keep navigation and calls to action straightforward, using motion and interaction selectively to add personality without getting in the way.
My Role
I handled the visual direction, website design, responsive interface design, interaction design, and front-end development.
What I Built
Responsive website structure
Custom visual direction
Product and content presentation
Responsive desktop and mobile layouts
Interactive navigation
Motion and micro-interactions
Front-end implementation
Result
The finished concept brings together the warmth and personality of a hospitality brand with a polished digital experience designed around clarity, discovery, and visual impact.
Live project → https://nova-coffee-concept.netlify.app
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Strong design, well done
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Both are strong. I lean towards the dark version, because the orange accent on the italic "guess." pops and the profile portrait gives it a more editorial, confident feel. The navy one reads a bit more corporate, which could suit a more conservative audience. Nice exploration!