Tropical Sanctuary: Wetan Coffee in Surabaya Designing for Surabaya's hot climate required a natu...Tropical Sanctuary: Wetan Coffee in Surabaya Designing for Surabaya's hot climate required a natu...
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Tropical Sanctuary: Wetan Coffee in Surabaya
Designing for Surabaya's hot climate required a nature-driven approach. We visualized a striking perforated facade that promotes natural cross-ventilation while providing essential shade. Surrounded by lush greenery and expansive open-air seating, the design embraces biophilic principles to create a cooling urban retreat. This inviting commercial space maximizes customer comfort and retention.
The Problem: Beautiful physical café spaces often lose their premium feel online when their digital grid and generic brand marks don't match the in-store hospitality experience.
The Solution: A cohesive, custom word mark and unified visual system that bridges the gap between their physical storefront and digital presence. The goal was to build a mark that feels welcoming, premium, and instantly recognisable at a glance.
Deliverables:
• Custom word mark & responsive brand icon
• Unified typographic and colour system
• Digital touchpoint strategy (Instagram grid)
• Physical brand applications (Menu, signage, and apparel)
(Concept redesign for Cafe De Casa — Unsolicited / Not affiliated)
A mobile real-estate product concept designed to make property discovery and search easier to navigate.
The experience focuses on clear property cards, structured listing information, intuitive search and a straightforward path from discovery to property details.
The goal was to reduce the friction that often comes with browsing large property inventories.
Design focus:
• Real Estate App Design
• Property Search UX
• Property Listings
• Mobile UI/UX
• Information Architecture
• Product Design