An updated version of studio's own site, and the most direct statement of what we build.An updated version of studio's own site, and the most direct statement of what we build.
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SoHo is a boutique photography studio in New York, offering private portraits, editorial shoots, and handcrafted photo albums. Its small team has to manage booking requests, session details, discounts, and customer photos while preparing for shoots.
I built SoHo in Lovable to bring that work into one connected experience.
Clients can choose a session, request a date and time, and track their booking status from their account. The studio can review requests, set approval rules, and see AI-assisted equipment suggestions for each shoot. Discounts become available at the right stage of the booking journey.
For custom albums, clients select a cover and place their photos into a digital version of the physical album box. The studio can manage the order and download all submitted photos as one ZIP file.
The goal was simple: help a small studio spend less time coordinating messages and files, and more time making the work its clients came for.
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙