Three ways scroll can drive a 3D scene, and what each one sells. 1. Scrub. The scroll position is the timeline of the model's animation. Forward builds, back deconstructs. Best for funnels: every piece that lands can carry one argument, and the page ends on a single CTA. 2. One move per gesture. Each wheel tick or swipe triggers exactly one step, and the page moves in the direction of that step: right, up, down. I did it with a Rubik's cube that starts scrambled and ends solved. Best for product tours: one decision at a time, visible progress. 3. Orbit. The model stays centre stage, the camera circles it and the copy sits on panels in the 3D scene. Lights come up as you go. Best for a flagship product page where the object itself is the argument. Same pipeline for all three: a GLB from Blender, Three.js, no framework, under 200 KB of JavaScript, works on phones. Models by @Miriam Vargas (3D artist, worth a follow). All three are live in my work section. Which one fits your product? #webdesign #3D #threejs #ux #productdesign

Cinematic Food & Beverage 3D Visualization: Dynamic Product Reveal

A high-energy, cinematic 3D commercial spot created for ASTOR Chocolate Rush. Built to drive immediate visual engagement, this project combines high-velocity fluid simulations, dynamic particle explosion physics, and hyper-realistic macro texturing to deliver a high-converting food and beverage advertisement. ​Key Highlights & Deliverables: • Dynamic Fluid & FX Simulations: Complex chocolate vortex splashes, flying wafer fragments, and stylized flame physics designed to emphasize flavor intensity. • 3D Macro Cinematography: High-detail close-up cross-sections highlighting crisp wafer textures and rich, creamy filling. • Surreal Tunnel & Motion Sequences: An infinite camera fly-through using structured wafer geometry paired with energetic 3D kinetic typography. • Brand Key Visual Assembly: Premium 3D package reveal featuring glowing lighting, liquid framing, and gold-accented motion branding. ​Services Provided: • 3D Motion Design & Animation • Fluid, Particle & Fire Physics Simulation • 3D Product Modeling & Photorealistic Texturing • Creative Direction & Visual Storytelling • Post-Production, Compositing & Lighting ​Skills & Services: 3D Motion Design, Commercial Video Production, Visual Effects (VFX), 3D Animation, Product Visualization, Creative Direction, Food & Beverage Advertising ​ #3DAnimation #MotionDesign #VFX #ProductVisualization #CommercialProduction #3DMotionGraphics #FoodAdvertising #RenderShare #DigitalMarketing

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