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B2B SaaS hero concept — AI customer support
Designed a cinematic, conversion-focused hero for an AI customer support platform.
The direction focuses on clarity, restraint, and product positioning rather than throwing another generic AI illustration at the visitor.
The idea:
Make the promise obvious → establish trust → let the product story unfold below.
Built around a dark editorial aesthetic, strong typography, atmospheric red lighting, and a minimal abstract visual system.
Your helpdesk. Fully automated.
Very nice
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the PLAY TIME screen is so fun. did you make all the icons?
Experimenting with my components and trying to create something very special for you guys :)
A: x.crop hero created using Vision Engine -- a data visual inspection / computer-vision platform for manufacturing.
B: Regular hero created using Halftone Engine -- for business expense management, finance and AI SaaS.
Which one is your favorite? 👀
👇 A or B ?
4 voted
80%
1 voted
20%
5 votes
Closed
Vision hero
Some SaaS products have a lot to say. The challenge is knowing what actually needs to be shown.
For this video, I wanted to keep the promo focused on the product while giving it enough visual character to make the experience memorable.
I played with pacing, composition, motion and product visuals to create something that feels modern without making the interface the entire story.
I always enjoy this part of motion design: finding the balance between showing enough and leaving enough space for the viewer to understand it on their own.
Would you use this kind of visual direction for a SaaS product? 💭
Nice!!