UGC-Style AI Social Campaign for Youth Group Travel — Transleles

How do you make AI-generated advertising feel like something a real passenger could have posted?

Transleles wanted to build awareness among younger audiences organizing group travel — from university events and student organizations to festivals, regional gatherings and short nature getaways.

Instead of creating a traditional transportation campaign centered on vehicles, I developed a social-first visual direction centered on the experience of traveling together.

The campaign borrows the visual language of TikTok, Instagram Reels, Stories and UGC: selfie perspectives, handheld framing, spontaneous group interactions, imperfect compositions and lifestyle-led moments designed to feel captured rather than staged.

The challenge was to generate realistic AI imagery without the polished, synthetic appearance commonly associated with generative campaigns, while maintaining visual continuity across characters, environments, vehicles and the Transleles brand.

Part of the project also involved rebuilding the coach interior from original reference photography. The real vehicle provided the architectural foundation, but the source images did not communicate the premium atmosphere required for the campaign. I reinterpreted the interior through lighting, materials, styling and composition while preserving the underlying bus architecture and branded details.

My role covered creative strategy, audience framing, art direction, visual concept development, AI image generation with GPT Image 2, brand consistency, image selection, iterative refinement and social campaign design.

The result is a modular campaign system designed for Instagram, TikTok and Meta placements — capable of adapting to different youth travel occasions while remaining recognizable, realistic and native to social media.

Creative Strategy · Art Direction · AI Image Generation · UGC Advertising · Social Media Campaign · Generative AI · Travel Marketing · Visual Storytelling