72% engagement rate - with a creator under 15K followers. The difference wasn't reach. It was cre...72% engagement rate - with a creator under 15K followers. The difference wasn't reach. It was cre...
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Anastasiia Khrystenok
• Aug 21
72% engagement rate - with a creator under 15K followers.
The difference wasn't reach. It was creator selection.
I chose an actual regular whose audience already knew the restaurant. No script, no forced hashtags, just content that felt like something she'd post anyway.
That's how I approach influencer marketing: creator scouting, audience fit, campaign strategy, creative briefs, execution, and performance analysis.
Looking for an Influencer Marketing Manager or Creator Strategist? Let's talk.
Influencer Marketing ManagementContent StrategySocial Media StrategyCanvaInstagramUpfluence
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