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Untangle was born from a simple idea — to turn chaos into clarity for service-based businesses struggling with profitability, project, and time management.
I led the project from the ground up — from defining its positioning and studying competitors to creating a visual language that captured its essence. The playful cat mascot became the face of this idea, symbolizing the messiness and unpredictability that Untangle helps organize.
The result was a brand that feels strategic yet human, structured yet warm — proving that even the most complex challenges can be untangled through thoughtful design.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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