Revisiting one of my older self-directed projects from earlier this year and pushing it much furt...Revisiting one of my older self-directed projects from earlier this year and pushing it much furt...
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May's avatar
May | Brand designer & strategist
pro
• 13h
Revisiting one of my older self-directed projects from earlier this year and pushing it much further.
KARMAE originally lived in a darker, more atmospheric world through its first scent, Orbit. For this refresh, I kept the core identity and overall direction, but started exploring what the opposite side of that same brand could feel like.
ASTER is that softer expression. More light, more diffusion, more tactile materials. Frosted glass, pale botanicals, muted metallics and a much quieter environment, while still feeling unmistakably part of the same KARMAE world.
Everything has been designed and directed by me from start to finish, including the product design, packaging, environments, materials and final 3D renders in Blender.
First part of ASTER is coming later today 👀
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