Created a clear and engaging product description for a silicone spatula, highlighting its food-grade BPA-free silicone, heat resistance, lightweight design, exotic burl wood handle, brass detail, and suitability for Teflon cookware.
Focused on the written content, with the illustration used only as supporting visuals.
I translate complex mental health and behavioral science research into clear, accurate, and compassionate content that readers can understand and trust. My clinical background as a licensed mental health counselor and researcher allows me to combine evidence-based information with an empathetic, human-centered voice.
Creative Strategy · Content strategy · Interviewing · Editorial writing · Copywriting · Social production
For Aman’s first major designer collaboration, I led the creative direction and content strategy for the Aman x Kim Jones capsule collection, shaping the editorial narrative and rollout across social, editorial and product storytelling.
I interviewed Kim Jones and Aman CEO Kristina Romanova, wrote the launch editorial, developed website, email and product copy, and oversaw the campaign’s social storytelling through to content production.