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Influencer press trip for Ras Al Khaimah Tourism Development Authority. Four French creators sourced, briefed and hosted across the emirate, delivering carousels, reels, TikToks and stories to a combined community of 1.77 million.
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Creatives on Contra have earned over $150M and we are just getting started
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Need your help ! which picture would make you stop on instagram ?
3 voted
23%
10 voted
77%
13 votes
Closed
Honestly the honey cake one, that drip catches my eye before I even register there's text on it. The purple one reads more like a quote card I'd scroll past. Is this for the same client or two different brands you're testing styles for?
How do you show strategic ownership when the big campaign idea wasn’t yours but everything that made it work on social was?
At charity: water, the Creative Director established the overarching campaign direction. As Social Media Manager, I translated that direction into the organic social strategy for two End-of-Year Giving campaigns including: the content narratives, channel roles, editorial calendars, production briefs, and cross-functional execution plans.
My first case-study draft included everything. It was thorough but it also felt like homework that would overwhelm or bore a stranger.
So I rebuilt it around what someone actually needs to understand:
→ The problem I was responsible for solving
→ What I owned versus what I collaborated on
→ How the strategy evolved from 2023 to 2024
→ The execution and results that support the story
Together, the integrated campaigns raised $7.4M. The fully reported 2023 organic campaign generated 8.17M+ impressions and 172K+ engagements.
I just published the shorter version here: Check it out
NGO Social Media Content Design
Developed an organic, custom visual style and template system for a Bulgarian NGO through a set of 6 foundational social media posts. Designed to eliminate generic "AI slop," the project equipped the team with reusable visual frameworks and tailored AI prompts, enabling them to generate high-quality, on-brand graphics independently for future campaigns.
Handing over the prompts alongside the templates is the part most teams skip, and it's what decides whether the style survives six months without you. Did you bake the guardrails into the prompts themselves, or keep the rules in a separate doc?
