Recent work: Bare, a contemporary healthy ice cream brand concept for the Swiss market.

The idea was to respond to a gap in the category: products that are either very functional and diet-driven, or very niche and organic-coded. My approach was to create a brand that felt clean and credible, but also bold, playful, and visually sharp. Think: high contrast, strong flavour naming, expressive packaging, and none of the usual wellness fluff.

I also used this project to push my AI workflow further, especially around product campaign visuals and ad concepts. Really happy with the result, and very ready for more work in the food industry.