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I chose Coca-Cola because of its long history of joyful, community driven storytelling, and because the brand is actively building toward a more end to end AI enabled marketing process.
The story takes a simple moment and turns it into a whimsical journey, reminding us that...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Motion graphic made for Bubs. A Swedish candy brand
What do you think?
I don't know if I can say Sexy on Contra but I'll take the risk.
This is so sexy
Ripple started with one question, what does water actually do to ostrich leather. Every frame in this campaign was built entirely with AI, from the packaging shot through the splash in motion, no camera, no studio, no water damage to a real bag. This is what AI production can look like when it is treated like a real shoot instead of a shortcut.
No water damage to a real bag is such a good hook for the pitch itself. Was the client fully on board with an all AI production from the start, or did it take some convincing to skip the physical shoot?
Which one is better? I made the promo poster with ChatGPT and animate it with Canva AI and Grok Imagine. Same prompt: slight, restrained animation, keep text, logo etc as it is.
11 voted
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Good to know, glad I wasn't overthinking the client question. Now that you've run both side by side, are you leaning toward one tool for future personal experiments, or will it depend on the type of asset you're making?
