Garbage Sandwich: Restaurant Concept and Brand IdentityGarbage Sandwich: Restaurant Concept and Brand Identity
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I created Garbage Sandwich for fun, built around one gloriously messy idea: all your guilty pleasures, trashed into one sandwich. Crispy potatoes, mac salad, melted cheese, savory meat sauce, and secret sauces piled onto a bun. Grab extra napkins.
The concept pairs stacked sandwiches with fizzy drinks, playful house mocktails, and a short beer list. I developed the brand voice, menu direction, and visual identity to capture that same energy: bold, mischievous, and serious about making a damn good sandwich.
An independent restaurant concept showcasing my hospitality experience, brand storytelling, and creative copywriting. The best ingredients trashed onto a bun!
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