Guitto Eyewear — Timeless Branding with a Modern Sophisticated Approach Guitto Eyewear is a new e...Guitto Eyewear — Timeless Branding with a Modern Sophisticated Approach Guitto Eyewear is a new e...
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Natan Carvalho
• May 21
Guitto Eyewear — Timeless Branding with a Modern Sophisticated Approach
Guitto Eyewear is a new eyewear brand developed with the intention of creating a visual identity that feels modern, refined, and timeless at the same time. The project focused on building a brand presence capable of standing out through simplicity, elegance, and strong visual consistency.
The identity system was inspired by the universe of eyewear itself, using geometric balance, minimal compositions, and a custom symbol that subtly references glasses in a clean and memorable way. Every visual decision was made to ensure longevity and versatility across packaging, printed materials, merchandise, and digital communication.
A sophisticated palette of deep green and warm neutral tones helped create a premium yet approachable atmosphere, giving the brand a distinct and recognizable personality without relying on excessive visual elements.
Brand DesignGraphic DesignLogo DesignAdobe IllustratorAdobe InDesignAdobe Photoshop
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