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Most businesses judge their customer journey by one question:
Did this person buy the premium offer?
But that question misses the value inside the rest of the audience.
I created this customer journey to show how I approach the systems I build for coaches, consultants, and experts.
The highly aligned person may become a one-on-one client, but still need access to guidance and resources between live sessions.
The person who fits the audience but is not ready for the premium offer may need education, nurturing, or a smaller next step.
The person who is not aligned for direct service may still ask questions that reveal what the broader audience needs.
Without a clear system, the founder has to manage these experiences manually—or the value disappears completely.
This is the work I do.
I study how people currently move through a business, identify where time, revenue, insight, or continued support is being lost, and build an AI system that gives each person the right next step.
Depending on the business, that system may include:
Lead qualification and readiness scoring
Client support between live sessions
Educational or nurturing pathways
Self-serve resources
Audience research and conversation summaries
A dashboard that keeps the founder informed
The goal is not to push every person toward the same offer.
It is to turn the founder’s existing knowledge, content, and customer experience into a system that can serve people without requiring the founder to personally manage every conversation.
If you are a coach or consultant with an established framework and an audience that needs more than your calendar can hold, this is the type of system I build.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Brand Launch & Growth System | Live Events Concept (US)
Built and managed the full launch and growth system for a new live-events concept, taking it from an idea to profitable, recurring monthly events within the first 45 days.
I developed the brand identity, designed the customer experience, built the Framer website, created the event infrastructure, handled marketing and organic growth, produced the content, built the ticketing experience, and developed the backend systems needed to operate and grow the business.
The website was built around a CMS-driven event structure, allowing each monthly event to launch from the same system with its own landing page, event details, media, and purchase flow.
Instead of relying on a traditional third-party ticketing platform, I built a custom ticketing experience around common issues customers and event operators face with larger platforms. Customers could purchase directly through the brand, receive their digital ticket, and add it to Apple Wallet. Keeping the transaction within the brand also reduced third-party fees and revenue splits while giving the business greater control over the customer experience and first-party purchase data.
Customer acquisition was handled across both paid and organic channels. I managed Meta advertising, organic social growth, content strategy, photography, video production, editing, creative direction, and the ongoing promotion of each event.
Every ticket buyer and inbound lead was captured into an owned customer database. I built automated follow-up around that data for event reminders, early-bird releases, reviews, future promotions, and retargeting so each event contributed to the audience for the next one instead of starting from zero every month.
The operational side was built to be repeatable as well, including venue partnerships, vendor coordination, inventory planning, event logistics, and a documented run-of-show.
Within the first three events, the concept had already generated meaningful net profit and established a repeatable monthly model with positive unit economics. The broader system was also packaged with domains for three additional cities to support future expansion, licensing, or handoff.
What made this project valuable was the full scope of the build. The final system connected branding, web development, custom ticketing, Apple Wallet integration, paid acquisition, organic growth, content production, first-party customer data, automation, recurring marketing, and event operations into one working business system.
productlaunchbrandstrategymarketstrategyDigital MarketingProduct MarketingWeb DevelopmentFramerInstagram AdsTwilio
Such good work!
Onboarding is more than pretty slides.
I designed this onboarding experience for Fundify about two years ago, and looking at it today, the thinking still holds up.
The goal was simple: help users understand what the product does before asking them to explore it.
Fundify brings crypto, gift cards, bill payments, and betting wallet funding into one experience, so the onboarding needed to communicate those core values quickly and clearly.
Each screen tells part of that story without overwhelming the user.
Because good onboarding isn't just about showing features.
It's about creating clarity, trust, and enough curiosity to keep going.
Two years later, and I still stand by the decisions behind this one.
What do you think?
PRO Design 😍
When a customer calls to book an appointment, the rep needs an answer immediately. Checking calendars, cross referencing routes, and manually figuring out which technician is available while someone is on the line creates delays and errors.
We designed a booking flow where the rep picks a date and the system filters to that day immediately, showing the AI recommendation for the best technician available. The rep does not have to leave the platform or put the customer on hold. The answer is already there. They confirm and move on.
The AI factors in the technician's schedule, working hours, and how much travel time the appointment adds to their route before surfacing a recommendation.
