Brew Lab Identity: Merging Precision with Craft Coffee DesignBrew Lab Identity: Merging Precision with Craft Coffee Design
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Essa Qasim
• Jun 5
Brew Lab - Brand Identity Design
Here’s a quick look at the brand identity system created for Brew Lab, a modern coffee concept rooted in precision, experimentation, and craft.
The idea was to position Brew Lab as more than a café - a space where coffee is treated like a discipline, blending lab-like precision with artisanal warmth.
The system is built on structured typography, clean grids, and a minimal, intentional visual language, supported by modular components for flexibility across packaging, environment, and digital touchpoints.
Overall, it creates a consistent yet adaptable identity that reflects expertise, experimentation, and craft.
Curious what you think - does the “lab meets craft coffee” direction come through clearly, or would you push it further in any direction?
Check it out
Adobe IllustratorAdobe PhotoshopBrand Audit Design
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