A product can be powerful and still be difficult to understand.

For this concept, the product had a lot going on.

My job was to simplify it without making the product feel simple.

I focused on: → finding the core value → removing unnecessary information → creating a clear visual story → using motion to make the product instantly understandable

Here are 4 frames from the concept.

I make product, launch and feature videos for SaaS and AI companies — turning complex products into simple, exciting stories.

Really inspiring work! 🌈

Claude + After effects (Here’s the exact 5 prompts, copy them) 🧵

Prompt 0: Setup

Approach: Computer Use - from now, henceforth. Setup: After Effects is open on Screen 2. Goal: Configure the project and create 4 working comps, named Scene 1 through Scene 4, before anything is built. All 4 comps use the settings below. Project settings:

Color depth: 16 bpc

Linear blending on Comp settings:

Resolution: 2880x1620, square pixels

Frame rate: 30fps

Background: warm Don't ask any questions. Build.

Prompt 1: Plan the radial scene

Setup: Same project and comp. Plexus installed. Reference: Sketch (see first comment for the sketch btw). Goal: A radial plexus matching the sketch. All vertices start at a single centre point and spread outward in 3D. Lines grow from the centre to each endpoint. Each endpoint carries a different image. Camera with depth of field. Reading the sketch:

The circle is the origin. Every line starts there, none connect to each other.

Line lengths and angles vary on purpose. Keep that irregularity, don't make it a perfect starburst.

The sketch is 2D, but the build is 3D. Some lines should push toward and away from camera, not just across the frame. Current state: Nothing built for this scene yet. Constraints:

Do not touch the project. Planning only, no computer use. Approach: Consider the best possible way of achieving this. It should be able to be edited realtime as well. Prioritize using plexus Output: A recommended approach with reasons. I'll approve before you build.

CONTINUES IN COMMENT

(Attached is Prompt 1's reference image btw)

Prompt 2: Animate Scene 1 line connections

(i went back to creating the first scene) Setup: Switch to the Scene 1 comp. Park the Scene 2 plan, we'll return to it. Goal: Lines animate their connections, drawing from one vertex to the...