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If your store isn’t converting, more traffic just makes the leak bigger.
You can keep spending on ads, but if your website isn’t turning visitors into customers, the real opportunity is in the conversion journey.
Through CRO-led optimization, we focus on removing friction, improving the shopping experience, and helping more visitors take action.
The result shown here: $4.7M+ in e-commerce growth impact.
Don’t just drive more traffic. Make the traffic you already have work harder.
If your store is getting visitors but not enough sales, DM me for a CRO audit.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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This brand gets ~2.8M visitors a month.
They're doing an estimated ~$10.5K in sales a day.
But the estimated AOV is ~$5.
That's very low.
So I dug into their product page to find out why.
And I found a few mistakes that are leaving a lot of money on the table.
As a CRO, I couldn't just scroll past them.
So I redesigned it.
Here's what I fixed (numbers match the banner):
Collab pill → "Slush Puppie × Loaded Tea · Limited Run" before the title
Stars under the title → 4.7 from 2,691 reviews where the eye lands
One taste line → cherry slushie taste, zero sugar, 5g collagen
Benefit tiles → 4 icons you can scan in 2 seconds
Pack picker → 1 / 3 / 6 sticks, 3 pre-selected (the cart starts at $12, not $4)
Free-shipping bar → "Add 3 more sticks for FREE shipping"
Delivery date → moved right above the CTA
CTA with total → "Add To Cart · $12.00"
Legend #5 strip → limited-run reminder under the trust row
With this much traffic, even a small AOV lift adds up fast.
Which would you test first: the pack picker or the free-shipping bar?
P.S. If you'd want me to audit + re-design your PDP, DM or comment "PDP" and I'll show you what I'd change first.
#conversionrateoptimization
A ~$5 AOV on 2.8M monthly visitors is a huge gap, nice catch. Numbering the fixes to match the banner makes the breakdown really easy to follow.
A good-looking website is great. A website that actually brings in more leads? Even better.
I recently redesigned the website for Avalon360, a property maintenance company based in St. John's, Newfoundland.
The goal wasn't just to modernize the design. It was to turn more website visitors into potential customers.
Here's what I focused on:
✅ A modern, professional design that builds trust
✅ Clear service pages that help customers find exactly what they need
✅ Strategically placed calls to action and easy-to-use quote forms
✅ A better mobile experience
✅ Real project photos, customer reviews, and local credibility
The result? Increased lead generation and a website that works harder for the business.
This is something I always emphasize with clients: your website shouldn't just be an online brochure. It should help grow your business.
🔗 Check out the live website: https://avalon360.ca
Designed & developed by Irving Nova | Fuse Web Design
What's the first thing you look for when deciding whether to trust a business website?
#WebDesign #WebsiteRedesign #LeadGeneration #WebDevelopment #SmallBusiness
SEO, AEO & GEO Content Strategy | Search Visibility That Drives Growth
Search is evolving, and content needs to do more than rank on Google. It needs to answer questions, build authority, and make brands discoverable across traditional search engines and AI-powered platforms.
This portfolio showcases my approach to creating search-focused content that combines Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to help businesses strengthen their online visibility.
What I focus on:
SEO: Keyword research, search intent, on-page optimization, and content structured to improve organic visibility.
AEO: Clear, answer-focused content designed to address user questions and improve eligibility for featured snippets and answer-based search results.
GEO: Helpful, authoritative, well-structured content designed to improve a brand’s chances of being referenced in AI-generated responses.
Content Strategy: Creating valuable, reader-first content that aligns with business goals, audience needs, and search opportunities.
My goal is to create content that connects search visibility with real business outcomes—not just rankings and traffic, but relevance, authority, and opportunities for growth.
Search Engine OptimizationSEO Content Managment Web DesignGoogle AnalyticsGoogle Search ConsoleSEMrush
I am also SEO, SGE, GEO specialist but what's AEO?