Fresh case study 🚀🚀🚀 Brand identity for Peak, an all-in-one website builder for WordPress that I design and build. A four-letter mark, a warm paper-and-ember palette and one system that runs from the favicon to the packaging.

Check it out

A four-letter mark that has to hold from favicon to packaging is a tough constraint. Did you draw one letterform first and build the other three from it, or design them together as a set from the start?

One scene, from the rough visual to the final shot 👀

Made a quick breakdown of how the 3D, lighting, materials, textures, and motion came together.

This is probably my favorite kind of content to make. Just showing how the thing actually gets built.

Nice 👍