Just wrapped up a luxury furniture website concept for SIT-UP. The goal was to create a premium s...Just wrapped up a luxury furniture website concept for SIT-UP. The goal was to create a premium s...
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Just wrapped up a luxury furniture website concept for SIT-UP.
The goal was to create a premium shopping experience that feels as elegant as the furniture itself—combining warm neutral tones, editorial-inspired layouts, immersive lifestyle imagery, and a clean, conversion-focused user experience.
Designed with responsive viewing in mind, ensuring the experience is seamless across desktop, tablet, and mobile.
Always exploring ways to blend aesthetics with performance in eCommerce design.
Where should the photo live - behind the words or beside them?
Same pilates studio, same headline.
01 - Photo as the background. Full-bleed atmosphere: the room wraps around the words. Immersive and cinematic, but the text only survives thanks to a darkening overlay laid over the image.
02 - Photo beside the text. A clean split: words on calm ground, the room in its own column. Everything readable at a glance, the trade is a little less drama.
One sells the feeling. The other sells the clarity. Which hero would make you book the class?