"Created visual assets and custom designs for a social media campaign, focusing on branding, high..."Created visual assets and custom designs for a social media campaign, focusing on branding, high...
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New cover, new visual taste test.
As a visual director, the hardest choice is choosing between your own creations.
Two covers. Two directions. One choice.
The soft bevels and controlled shadowing give the mark a convincing physical presence without muddying the silhouette. The coral-on-indigo palette also makes the icon pop beautifully.
Option B feels more luxurious to me—the watch gets a clearer hero moment and the warmer accent adds just enough energy against the dark field. The typography and product scale also make the comparison feel polished.