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Showcase of Zedaura website design. Includes graphic design of the Zedaura logo.
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nice job
Another quick project ⚡️ but with a slightly different approach.
Worked closely with the marketing team on this one.
We were building a landing funnel, but instead of starting from the lead magnet, we started from the end.
First, we created the full course page to test if the offer would actually be interesting for the audience.
The page was used for ads, with a form to see if the program fits the user – and if the user fits the program.
Only after that, we built the checklist lead magnet funnel to bring cold traffic and warm it up before sending people to the course page.
Projects like this are always fun because it’s not just design – it’s real marketing logic, testing, and iteration 🚀
Building the course page first to validate the offer before creating the lead magnet is genuinely smart strategy. Most people do it backwards. This is design thinking meets conversion logic.
Unused work doesn't mean it's wrong...
This was a brand identity concept we at Jords+Co Studio did for Primora where we pushed the boundaries a little.
How far could we take institutional credibility before it lost the energy and vibrance of blockchain and crypto (and vice versa)?
The concepts that don't get chosen are often the reason the final direction lands so precisely. They test the edges and reveal where the line is.
It doesn't mean the work is wrong. It's built on the same insight, the same foundation, the same strategic positioning.
Just emphasising certain attributes over others.
I loved this direction. Thankfully I loved the chosen one too.
This is amazing 🔥
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