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Hot Honey packaging and brand identity for Pronto Napoletano.
Challenge: stand out in a crowded category. Solution: 1930s cartoon style with character-driven storytelling.
Built two mascots: bee for honey, ají (chili) for heat. Created flexible wordmark, packaging system, and merch applications.
The style gives instant shelf presence and creates ownable brand equity that can scale across products.
Not just a label, a brand world.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
Your work is insanly good I love it
My most recent packaging project:
Melabody: A modern body care brand created specifically for melanin-rich skin. The brand exists to challenge the “one-formula-fits-all” approach in skincare by offering deeply nourishing, science-backed products designed for skin of colour.
Very smart design!
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