Hot Honey packaging and brand identity for Pronto Napoletano. Challenge: stand out in a crowded c...Hot Honey packaging and brand identity for Pronto Napoletano. Challenge: stand out in a crowded c...
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André Vega
• Jan 15
Hot Honey packaging and brand identity for Pronto Napoletano.
Challenge: stand out in a crowded category. Solution: 1930s cartoon style with character-driven storytelling.
Built two mascots: bee for honey, ají (chili) for heat. Created flexible wordmark, packaging system, and merch applications.
The style gives instant shelf presence and creates ownable brand equity that can scale across products.
Not just a label, a brand world.
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