For this self initiated redesign concept, I created a completely new industrial editorial layout ...For this self initiated redesign concept, I created a completely new industrial editorial layout ...
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Vincent's avatar
Vincent Olusola
• 2d
For this self initiated redesign concept, I created a completely new industrial editorial layout while keeping the original logo, burgundy branding, and real project imagery.
I gave the virgin mix advantage a central place, made residential paving, commercial paving, and complete sitework easier to understand, and created a clearer comparison between virgin and recycled asphalt. I also made the free estimate actions easier to find throughout the website.
The goal was simple: make the website feel as established and capable as the company behind it. What should lead a paving website: years of experience(B) or the quality of the asphalt (A)?
designerwebdesignUI Design

2 votes

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Agadon's avatar
Agadon Creative
pro
• 2d
I'm gonna go with the redesign. The original layout was feeling pretty archaic, but this redesign adds a fantastic modern twist. Much cleaner visual hierarchy!
Vincent's avatar
Vincent Olusola
• 1d
Right 😁
Blessing's avatar
Blessing Akpoghelie
• 1d
The redesign looks better
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