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One of my favorite exercises as a designer is studying how visual storytelling works outside the design industry.
For this concept, I took inspiration from the cinematic composition and dramatic visual hierarchy of the Brand New Day movie poster—not to replicate it, but to understand why it grabs attention instantly.
I translated those principles into an industrial marketing poster for Victoria Ferrouss BioEnergy:
• Strong focal point through the engineer's perspective
• Cinematic lighting to add depth and emotion
• Large editorial typography for immediate impact
• Warm industrial color grading for a premium feel
• Layered storytelling that connects engineering with sustainability
• A modern marketing layout while maintaining corporate credibility
The goal wasn't to make an engineering poster look like a movie poster.
The goal was to make people stop scrolling, become curious, and then communicate the brand's message in a memorable way.
Great design often comes from observing unrelated industries and adapting their visual language to solve new problems.
Inspiration → Interpretation → Original Execution.
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