The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Olera · Branding
We built Olera's identity around a single idea: science and nature as one force. The wordmark is set in a serif, a deliberate choice to br...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
Claude
Claude has entered the design space. How are you using it?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
Brand Design
The best brand designers are on Contra. Scroll to see what's trending in brand design. What are you building?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
Related posts
Zejtaria
Brand identity for the Albanian National Chamber of Crafts
Zejtaria was developed for the National Chamber of Crafts to reposition traditional trades as a serious, viable path — for a generation more inclined to doubt them than choose them.
The visual system centers on a single letterform — Z — folded until it opens into a window, a gesture that reads as both a turn of material and an opening.
Across posters, stationery, packaging, and outdoor applications, the identity holds a deep burgundy as its anchor, extending into terracotta, mustard, powder blue, and blush — with the same restraint carried through every touchpoint: no ornament standing in for meaning.
Brand identity for INNO100, a flagship retail store in Shenzhen showcasing 100 of the world’s most innovative products.
The challenge was to position the brand as premium, fashion-aware and future-facing — without defaulting to the usual cold tech aesthetic.
We combined a soft, atmospheric palette with flowing patterns inspired by city skylines, circuit boards and natural forms. The result is a flexible identity that works across the physical store, packaging, digital touchpoints and brand guidelines.
Building a brand for what’s next? Let’s work together!
I love the animation 💙 Did you do it on AE?
Read/Design is a personal project that started as a way to keep my curiosity about design alive. Think of it as a digital library built from the books I've collected over the years. The idea is to share, every month in an Instagram post, the insights that stuck with me the most, with the goal of spreading knowledge and encouraging the reading of physical books.
Since sharing your process is the thing now, here's how this came together: I designed the graphics and website myself in the old-fashioned way, but the site itself was built in Claude Code with a Notion database behind it. Huge respect for developers. This build cost me two migraines and way too many tokens.
