A small business grows. Hires staff. Moves premises. Adds new services. Their insurance policy? Still protecting last year's business. This isn't negligence—it's how the system works. Static policies. Annual reviews. No connection to what's actually happening in the business. And 40% of UK small businesses end up underinsured because of it. Enter Meshed. Real-time business data meets AI-powered insurance. Coverage that adapts as you grow, not six months after you've already changed. It's insurance that actually keeps up. Last year, Good Habit built Meshed's brand identity and website from the ground up. The logo is a distilled circular mesh with "AI" subtly built into the negative space—form meeting function. Custom icons, dynamic design system, and sharp copy.