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Rain-soaked platform, neon signage, the Nozomi bound for Kyoto — Niko suits up in the branded denim jacket and boards while the crew scrambles behind him. Cinematic 4K treatment turns a mascot moment into a full scene, grounding NIKOJEANSKYOTO in the actual world it draws its identity from. Denim-craft heritage meets Japan's night-train energy
The network for creativity
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A visual identity rooted in Indian craft, reimagined for a contemporary audience.
Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.
For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.
I explored:
— Art direction
— Visual identity
— Typography
— Packaging
— Brand applications
The result is a brand world that feels rooted in tradition, but designed for the present.
Would love to hear what you think ↓
#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity
Concept design for perfumes with character, intended for special occasions 😁
Amazing
Squeaky clean!