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HOOKS & CAPTIONS CONTENT SYSTEM — CONCEPT SAMPLE
A self-initiated social content concept featuring hook variations, caption options, mobile post previews, and a simple weekly content calendar for TikTok and Reels. Built to help creators and small brands publish faster and test multiple angles.
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HEATD is a heated Pilates and yoga studio in Mableton, Georgia. The name already said it all, so we made one decision from day one: the heat would be the whole brand 🔥
Amazing project and amazing team.
Collab with @gerbzagency
Curious how the terracotta palette got settled here: did the colour come first and the type follow, or the other way round? The heat idea reads as much through the warm tones as through the name itself.
Project Title:
Dunkin’ Product Web Concept
Project Description:
A playful web design concept created to explore bold product visuals, strong composition, and interactive brand presentation. The goal was to turn a simple product idea into a more engaging digital experience while keeping the layout clean, clear, and visually memorable.
This concept reflects how I approach web design in general — understanding the brand, building a strong visual direction, and creating an experience that works around the product, service, or idea being presented.
Role: Web Designer / Creative Developer
Focus: Visual Direction, Layout, Product Presentation, Web Interaction
Social Handle — Glitch Reveal
A customisable animated social media handle featuring a colourful glitch-style reveal.
Created in SVGator, the template allows designers to change the social media icon, edit the handle text and adapt the colours while keeping the underlying animation.
I made four variations for Instagram, Facebook, X and YouTube to explore how the same animation could work across different platforms.
Peter, that glitch hits so well 🤟 And having it ready for all four platforms is such a bonus 💜