Small thing I've started doing before starting work on any new business — I ask them one question...Small thing I've started doing before starting work on any new business — I ask them one question...
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Advik Rathee
• Jul 24
Small thing I've started doing before starting work on any new business — I ask them one question first: "What's one thing about your business you wish you knew right now, but don't?"
Almost everyone has an answer. Which product actually makes money after costs. Which customers are about to leave. Which day of the week is quietly their best.
That one answer usually becomes the entire project. Not because I'm guessing what they need, but because they already know their blind spot, they just haven't had a way to see it clearly.
If you had to answer that question about your own business right now, what would it be?
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