For years I ran and designed for a brand I founded called Carbon Design Lab ( or cycling co. ) I took a pause from fashion design to further my design skills in digital product design ( web and mobile ) & Illustration. I've always been a creator of products, a story teller, and a creative director of sorts. While I eagerly strive to obtain my first Contra - Capcut Project, I share this with you all. From the vault of reels I've worked on over the years. I designed the clothing, photo'd, and produced this video along with other content.

How I built this brand identity?? 🧑‍💻

Started with structure.

Built strong typography.

Tested it on real clothing mockups.

Every decision was made for real-world use, not just aesthetics.

✅✅✅