Turning a science-backed personal development ecosystem into a clear, engaging, and conversion-fo...Turning a science-backed personal development ecosystem into a clear, engaging, and conversion-fo...
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Turning a science-backed personal development ecosystem into a clear, engaging, and conversion-focused Kajabi experience.
Role: Kajabi Designer & Developer
Platform: Kajabi
Project Type: Website Design, Landing Pages, Digital Product Experience, Conversion Strategy
Industry: Personal Development / Coaching / Online Education
The Challenge
Heroic is built around a powerful mission: helping people become the best version of themselves through practical wisdom, science-backed frameworks, coaching, and consistent action.
But with multiple programs, educational resources, coaching experiences, and digital products within the ecosystem, the challenge was bigger than simply creating a visually appealing website.
Yesterday, I posted my first (one of my favorite complete case study on 0 → 1 product design (award winning app) on Contra.
I never been loud about my work 😂 but this time, I am finding my way around contra to improve my scores by showcasing some of my favourite work. Let me know if you like it 🙌
The walkthrough makes the 0→1 journey easy to follow—the tutorial overlay and scan flow explain the product without overloading the screen. The restrained purple framing also gives the case study a memorable visual identity.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.