This design was created as part of a seasonal card concept focused on approachable, character-driven illustration. The visual direction emphasizes warmth and softness through color and composition, allowing the humor of the message to feel natural rather than forced. The project reflects my interest in combining illustration, typography, and emotional storytelling within small-scale product design.
The client said we could choose the season for one episode ourselves. We decided to create two versions... after that, their marketing department spent the whole day debating whether the fall version or the winter version was better.
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I started with a simple product image and wanted to see how far I could push it without losing what makes the phone feel real.
I worked on the visual direction, composition, lighting, reflections, color balance, depth, and fine details. I also used Adobe Illustrator to refine the graphic elements and bring the overall composition together.
The real challenge wasn’t adding more effects.
It was finding the right balance between technology and human creativity — keeping the phone authentic while giving the image a stronger personality.
Skills used:
Adobe Illustrator · Visual Composition · Art Direction · Lighting & Shadow · Color Correction · Retouching · Detail Enhancement · Creative Concept Development