From Scroll to Sale —> A CRO-Focused Product Page Redesign

Redesigned the product page with a conversion-first approach to improve user engagement, trust, and purchase intent. Instead of focusing only on visual improvements, every design decision was made to reduce friction in the buying journey and guide users toward checkout.

=======What I Improved===========

✅ Enhanced product gallery for better product exploration. ✅ Stronger visual hierarchy to make key information instantly visible. ✅ Added trust-building elements like ratings, reviews, and social proof. ✅ Improved readability with concise, benefit-focused content. ✅ Optimized quantity selector and pricing layout for faster decision-making. ✅ Highlighted subscription savings and best-value offer to increase AOV. ✅ Clearer CTA placement with stronger purchase visibility. ✅ Mobile-first optimization for a smoother shopping experience. ✅ Reduced cognitive load by organizing content into easy-to-scan sections.

========CRO Goal==========

The redesign was focused on increasing:

-Conversion Rate (CVR)

-Add-to-Cart Rate

-User Trust

-Product Engagement

-Average Order Value (AOV)

-Overall Mobile Shopping Experience

#CRO #ConversionRateOptimization #UXDesign #UIDesign #Ecommerce #Shopify #ProductPage #LandingPage #WebDesign #Figma #UserExperience #UIUX #DigitalDesign #EcommerceDesign #MobileDesign #ConversionDesign #CaseStudy #Portfolio #UXResearch #DesignThinking

Great job!🙌

Which product page do you think is going to convert better?

I'd love to hear your thoughts and the reasoning behind your pick.