The internet made it easier to start. But the truth is only the top courageous women's are those that you'll find trying unconventional thing's out and giving it their all
We got a chance to bring these seven characters to life, including building a fully custom Shopify store for Mental Reps Co., a performance-psychology brand that teaches kids the mental game.
Love the concept and illustration style here. Making complex emotions friendly and tangible for kids is tough, but this squad nails it effortlessly. The branding looks super playful and clean!
Today I’m celebrating a milestone that means a lot to me — reaching $50K in earnings on Contra!
Behind this number are dozens of projects, creative challenges, great collaborations, and, most importantly, people who trusted me with their ideas and businesses.
Over the years, I've had the opportunity to work across brand identity, web design and development, e-commerce, UI/UX, and creative production.
Every project has taught me something new, pushed me creatively, and helped me grow.
A big thank you to all the clients who trusted me, the people I've collaborated with, and the Contra community for being part of this journey.
This is not the finish line. Just another milestone along the way.
Here's to the next $50K and even bigger creative challenges! 🚀
What if finding the perfect lash style was easier than ever? ✨
I’ve been exploring how a beauty eCommerce store can deliver a better shopping experience through thoughtful UI/UX design and conversion-focused strategies.
For this independent redesign concept, I explored a more engaging way to help beauty shoppers discover products, navigate collections, and make confident buying decisions.
A few things I focused on:
1. Clean, premium beauty storefront design.
2. Better product discovery and navigation.
3. Curated product collections.
4. A lash-finder quiz concept to guide shoppers.
5. Clear product presentation and shopping actions.
6. A responsive experience across devices.
My goal with this concept was simple: make the shopping journey feel effortless while keeping the brand visually engaging.
Because a beautiful store is great, but a store that makes shopping easier is even better.
Shopify founders and beauty brand owners: What's more important to you when designing a beauty store — visual experience or product discovery?