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Stop trusting "Unassigned" traffic in GA4 🛑
If your GA4 acquisition reports are showing 20%+ "Unassigned" traffic, your setup is broken. It’s not a bug; it’s usually a tagging issue.
Two common reasons I see in my audits:
1) Session_start missing: Your config tag isn't firing fast enough.
2) UTM Tagging errors: You are using non-standard UTM parameters (like utm_channel instead of utm_source).
Fixing this is the first step to trusting your data again. If you need a quick audit to find the leak, DM me. #GA4 #Analytics #DataQuality
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39 clicks.
707 impressions.
$0.94 CPC.
$36.77 spent.
Under $1 per click.
But that’s not the headline.
The real headline is this:
Consistency.
Look at the flow of traffic throughout the day.
No panic spikes.
No budget bleed.
No erratic swings.
Just steady acquisition.
Anyone can screenshot a lucky day.
What I care about is repeatable performance.
Because scalable Google Ads isn’t built on “good days.”
It’s built on systems that produce predictable ones.
That’s the difference between running ads…
and engineering growth.
Love this framing. Low CPC is nice, but consistency in acquisition is what actually stabilizes growth. Predictability > spikes — especially when scaling budgets.
Startups don’t need more data , they need clear decisions.
Most teams collect sales, marketing, and customer data but struggle to answer:
• Why are conversions dropping?
• Which customers drive real revenue?
• Where are we losing money?
I help turn raw data into clear dashboards and actionable insights.
🔎 I can help with:
✔ KPI dashboards (Power BI / Excel)
✔ SQL analysis & reporting
✔ Customer & revenue analysis
✔ Funnel & retention insights
✔ Basic predictive models
I focus on practical insights — not just charts.
📩 Open to short-term and ongoing analytics projects.
— Rabi Ali
Data Analyst | SQL | Python | Power BI
Plot twist: Every underperforming ecommerce store repeats the same three justifications.
"We just need more traffic."
1.6% conversion, 71% abandonment, broken mobile.
Solution: Spend $10K on ads.
More people to a broken experience will fix it?
Math isn't mathing. 📉
"Our competitors are doing it."
Them: $20M raised, 40-person team.
You: Bootstrapped, team of 3, Shopify.
Outcome: Confusion, wrong fit. 🎭
"Once we redesign, conversions will improve."
3 months, $12K, new everything.
Changed: Rounded buttons ✨ Modern font ✨
Didn't: Checkout friction, buried value props. Conversion: 1.6% → 1.7%
Aesthetics without strategy = expensive decoration.
Founders will do anything except diagnose what's broken.
Diagnose first. Fix root causes. Then scale.
Which have you said? Comment: 1, 2, or 3.
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