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Stop trusting "Unassigned" traffic in GA4 🛑
If your GA4 acquisition reports are showing 20%+ "Unassigned" traffic, your setup is broken. It’s not a bug; it’s usually a tagging issue.
Two common reasons I see in my audits:
1) Session_start missing: Your config tag isn't firing fast enough.
2) UTM Tagging errors: You are using non-standard UTM parameters (like utm_channel instead of utm_source).
Fixing this is the first step to trusting your data again. If you need a quick audit to find the leak, DM me. #GA4 #Analytics #DataQuality
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A Shopify brand was paying for ads based on what Meta and Google told them. 📊
Meta said it drove the sale.
Google said it drove the sale.
The influencer team said they drove the sale.
They were all wrong.
I set up a post-purchase survey targeting new customers, segmented by acquisition source, and found a large chunk of sales credited to paid channels were actually coming from word of mouth.
They reallocated budget. Cut wasted spend. Finally had numbers they could trust.
Your ad platform will never tell you the truth about itself. Your customers will.
👉 Book a free audit at contra.com/sidprajapati
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looks amazing, well layout
Client Record Page dev completed. Here is the sneak peak.
Looking solid! 👏 The structure feels clean and well thought out can already tell this will make managing client records much more efficient.
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