It felt like a Sucker punch. Model @guzmangonzaa Creative Direction & photos by meIt felt like a Sucker punch. Model @guzmangonzaa Creative Direction & photos by me
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Can a habit tracker feel like a brand experience, not just a table?
For Nutrafine’s corporate gifting, each month is tied to one SKU, using the same colour as its packaging. It’s more colour than I would usually choose, but the depth of the palette, white linework and typography make the system hold together.
The bigger idea was to make the tracker itself feel less expected. Instead of a grid, we built a spiral, turning a practical tool into something more playful, memorable and distinctly Nutrafine.