Which WANDER logo would you choose?

A travel brand doesn’t just need a logo —

it needs a visual identity that makes you want to explore. 

So I explored 2 different directions for the same brand

Bold & Minimal

Vote in the poll. 

And Tell me what made you choose it in the comments. 

#LogoDesign #BrandIdentity #GraphicDesign #LogoInspiration #VisualIdentity

Minimal for me. The W drawn as a winding mountain path is doing double duty, letterform and route in one, exactly what a travel brand wants. Bold is clean but the swoosh W tells a little story before you read a single word.

You only get to keep one. Which stays?

The circular layout has a bit of playfulness to it. The landscape gives you a much bigger sense of place.

I can see a case for both. Curious where you land.

I'd keep the landscape one honestly, that sense of scale feels right for anything talking about sustainability at an industry level. Did the client push back on the crop at all, or were they on board with circular from the start?