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NULLOOM is a genderless negative-bloom mascot born from corrupted images, unused drafts, and overexposed digital memories. As the visual icon of the brand, NULLOOM carries a cool, quiet, slightly judging personality with a soft surreal edge. The character represents empty moods turned into collectible fashion culture, blending monochrome contrast, eyewear attitude, flower-like armor, and toy-inspired design. NULLOOM and its logo are applied across billboards, DJ set visuals, jackets, knitwear, trousers, phone straps, and keychains as a unified character-driven identity.
Check the process via the following link: NULLOOM
Take a closer look at how the mascot is implemented digitally.
Mascots applied to custom merchandise
NULLOOM
So cool!!
Thank you 😁🙌
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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