Designed two versions of an AI writing assistant SaaS landing page Which would you choose for dai...Designed two versions of an AI writing assistant SaaS landing page Which would you choose for dai...
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Not every direction I create makes it to the final storyboard; here's one that didn't.
For a recent B2B SaaS intro video, I explored two very different illustration approaches before landing on the final style.
A: a friendly mascot character guiding viewers through dashboards and stats
B: minimal line-art, following one person's story instead of showing the product at all
Which one feels stronger to you as an intro, and why? Character design and personality, or the quieter, more narrative line-art approach?