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Reference letter from Leighton Taylor, CEO, at Envision, an ecommerce website agency.
At Envision, a web development agency, I worked as a contractor to build their thought leadership and content marketing strategy. This included launching their email newsletter, designing their social media content strategy, starting their cold outreach program, and building out their CRM to support lead generation and tracking.
Much of this work centered on the CEO's voice and positioning. I spent time understanding but the strategy behind his vision, then translated that into content (in his voice) across LinkedIn, newsletters, and other channels. The goal was to increase the agency's visibility/credibility in a crowded market.
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One thing I've learned from working on social media campaigns:
Having a good strategy is only part of the job.
Sometimes the challenge is in the execution.
On one campaign, I had to work across different platforms while dealing with access and tracking limitations.
It taught me to:
→ Check platform access early
→ Make sure tracking is properly set up
→ Have alternatives when something doesn't work
→ Keep the campaign goal in focus
Good social media management isn't just about creating content.
It's also about being able to adapt when things don't go exactly as planned.
A self-initiated brand storytelling project. I wanted to show how a founder story can make an abstract branding lesson feel real, so I wrote a narrative-led business article following "Andrew," a fictional real-estate owner whose marketing spend isn't converting.
The piece moves from the business problem to the underlying communication gap, includes a before/after messaging example, and closes with a broader lesson on positioning, trust, and customer perception.
One thing I enjoy about social media content is turning a simple business message into something people actually want to stop and read.
For this concept, I focused on:
→ Clear messaging
→ Strong visual hierarchy
→ A simple call to action
→ Content that fits the brand
→ A format designed for social media
The goal isn't to make a post look busy.
It's to make the message easy to understand while still giving people a reason to pay attention.
Good social content makes the message easier to remember.
