3 things I learned designing RASA, a yoga & mindfulness lifestyle brand: 1. Restraint is a3 things I learned designing RASA, a yoga & mindfulness lifestyle brand: 1. Restraint is a
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Victor Abayomi✦
• May 14
3 things I learned designing RASA, a yoga & mindfulness lifestyle brand:
1. Restraint is a design decision. The temptation was to use every color in the palette — forest green, sage, blush, cream, mint, terra orange. But the identity only clicked when I pulled back and let 2–3 colors lead. The others became accents. Overcrowding a palette is just visual noise.
2. The typeface is the mood. Before I touched a single shape, I spent time just sitting with Cormorant Garamond Light Italic. That one font told me everything — slow, intentional, feminine but grounded. Good brand typography doesn't decorate the brand, it is the brand.
3. Wellness brands lie to themselves. Most go straight for white space and leaf illustrations. RASA needed to feel different — rooted, not sterile. That meant letting warmth into the palette and making the identity feel like something you'd actually want to hold, not just look at.
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