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ADCRAFT STUDIO
• Jul 2
FORGE™ | Creative Catalyst
FORGE™ is an original mascot created for a fictional creative brand built around the idea that every great brand begins with a spark of creation.
Living inside a futuristic forge factory, FORGE transforms raw ideas into powerful visual identities through creativity, craftsmanship, and innovation. Every element, from the custom wordmark and color palette to the applications and environments, was designed as one consistent brand system.
This project was created entirely in Recraft Studio and demonstrates character consistency across multiple touchpoints, including posters, packaging, stickers, merchandise, social media, and environmental storytelling.
The goal was not just to design a mascot, but to build a memorable brand universe that could grow across endless campaigns while maintaining a recognizable identity.
Brand DesignGraphic DesignMarketing StrategyAdobe SparkAdobe XDChatGPTrecraftchallenge
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